Phase zero: preparation before the clock starts
Time does not start at the moment of agreement but when the fundamentals are complete: a clear goal, a defined page list, brand assets, and verified contact details. Projects that enter this phase ready save weeks, while projects that start designing and then look for content stumble repeatedly. Treat this phase as an investment in speed, not a delay at the beginning.
- One written business goal in a clear sentence
- A finalised list of required pages
- Logo and colors in high-quality formats
- Access to the domain and hosting